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A Guide to Google Penguin 4.0 Updates

Google has recently announced the changes in their algorithm through the introduction of Google Penguin 4.0. Google’s core ranking algorithm now includes Penguin. In this new release, the data is updated and refreshed in real time which gives us the impression that any changes done will be seen shortly after it has be reindexed.

The current Penguin has also become granular which means that it devalues spam by adjusting ranking based on spam signals instead of the rankings depending on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.

How will this affect SEO specialists and website owners?

There are other indications that your website has been penalized aside from losing traffic significantly. Below are the observations as to what other indicators are there that your website is being penalized.

One other indication of a penalty imposed on your website is the keywords rankings which must be checked also.

Another indicator is a decrease in sales, conversions and click-through rate.

Some other sign that can indicate a penalty is if you get a warning in Google Search console, a drop in rankings, and a sudden decrease in conversions.

Whatever the impact of the algorithm in your website, it is not the responsibility of Google to notify you regarding this. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.

Another penalty indicator is if some of your internal pages start to rank higher than the pages that you have optimized, you should check whether or not your website has been penalized. It is bad when wrong pages rank in search results. It Is bad because your optimized pages will not be seen by your targeted users so you can’t expect to convince people to visit your site with pages which are not optimized. Customers that end up in wrong pages will not stay on the site but leave it as soon as possible.

Another indicator that your site has been penalized is if your website does not appear on the top Google SERP even if you used your own brand terms.

If you find your website under penalty you need to develop a recovery plan.

Google update is beneficial to users because it can improve their search experience. SEO specialists and website owners need to change the way they work and eliminate the use of black hat SEO techniques.

Here are some benefits of Penguin 4.0 to SEO.

With these new updates, SEO specialists can restore ranking and traffic issues faster.

While before it data was periodically refreshed, but with Penguin 4.0 data is refreshed in real time. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.

Penguin 4.0 update is believed to be a win-win game. There will be a reward for the white hat SEO techniques used by SEO specialists and website owners with this new update. For searchers, the SERP would be more useful.

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