Guide to Google Penguin 4 Update
With Google Penguin updates any website that violates Google’s webmaster guidelines will have their searching engine rankings lowered. In other words, its guiding principle is to penalize websites using manipulative techniques to achieve high rankings in the search engine traffic. In here websites that have good and great content will receive recognition over those websites that have no value to give to their visitors. In other words, doorway pages or web pages that are created only to send its visitors to a different page by repeating unrelated phrases to manipulate the relevance or prominence of resources are penalized.
It was at the same time that Penguin 4 was released for all countries and languages. What this means is that wherever your location is, you website will be subjected to these guidelines. This has not changed, but unlike before Penguin 4 is real-time now. What this implies is that page rankings may change each time Google updates the information about the page and other pages linked to it. It will then be faster for you to notice how your positive or negative actions affects your search engine rankings in the results pages. If your site however is penalized and your webmaster does a good job improving it and removing harmful links, this real-time algorithm allows you to recover your website from Google penalty faster.
And, unlike the previous updates, this version has made Google algorithm become part of its core algorithm and is no longer a separate filter.
With this present algorithms the focus is not on toxic links on specific pages and the website as a whole.
SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.
Another downside is because you will never be informed if your website is penalized. You can only assume that you were penalized by indirect signs, like a sharp drop in organic traffic or declined positions from some or all of your keywords, including the branded ones.
One the other hand, this updated algorithm can change the status of your rankings fast the moment you take positive actions on your websites.
This means that it is important to constantly monitor your position in SERPs. Setting up regular email alerts to stay informed of any position changes is a good way of keeping you informed.
You have to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website because the new Penguin takes a granular approach already. All important subdomains and subdivsion of your website should not be audited for back links. What this means is that you might have to conduct separate audit for each of the different language version of your website.