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Increasing Awareness and Understanding About Press Releases

Press releases are considered as valuable, time-tested tool used in generating earned media coverage, increasing sales and spreading the message of the company, given that right strategic planning in your stories, messages and pitches are created, posted and reinforced. It is critical to pay attention to details especially when you are trying to get national media outlets in covering your news. Remember that individual pitching is more effective in gaining positive results than mass pitching. Your press release should be able easier to pitch and some of these news and stories may evolve around, launching a new product or service, unique statistics, major milestones, company stories, events or news-jacking.

Having a unique product will likely get more pitches than average or common products seen in the market today. If you have enough customers or large number of user, you can conduct poll and get statistically significant numbers that you can utilize in generating earned media coverage for your company. Most reporters love new, fresh, unique and compelling stats for their articles, and giving the information to them will increase your chances of being cited and re-cited throughout the internet. Pitchable moments can be your major milestones such as hitting one million dollars, gallons or units of your product. Your company stories such as your activities for a social cause or exemplary company culture can be shared and surely these will get the interest of online users. Reporters will attend your event if you have successful or interesting people speaking or attending the event. Your educated perspective or potential solution to something going on in the news could also be your best pitch-generating topic. There are topics which are hard to pitch such as new hires or promotions, new versions of your product and web redesign. If you’re done creating your best and interesting news or story, then it is time to tell the story, and this is when press release enter the picture.

A press release can catch the attention of journalists when it is so negative or bad news, pisses off, something unique or extraordinary, something that is associated with current events, trending and in-style. You have to remember that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing a blog post. Press release distribution services can actually make your life easy because a press release distribution company will be the one to create links of various press releases, creating thousands of impressions. So if you are looking for press release distribution services, we are here to help you.

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